Smoke Payments
Client:
Smoke Payments
Role:
Payment Processing
Service:
Website Build
Year:
2024
Overview
Smoke shops get a bad deal when it comes to payment processing. Most processors won't touch them and the ones that do aren't exactly rolling out the red carpet. Smoke Payments exists to change that. 💳
As a specialized payment processing company built exclusively for smoke shops, they had a serious product, serious credentials (registered ISO of major US banks), and serious numbers. $150M+ processed annually, 350+ happy customers. What they needed was a website that communicated all of that with the confidence and clarity their clients deserved. Fun, trustworthy, and built from the ground up to convert.
Smoke shops operate in a high-risk industry which means they're regularly dropped, overcharged, or flat-out ignored by traditional payment processors. Smoke Payments had built a real solution to that problem, but without a polished online presence, they couldn't fully communicate their credibility or reach the shop owners who needed them most.
The challenge: build a brand-new website that earns trust fast, explains a complex financial product clearly, and turns hesitant smoke shop owners into confident sign-ups.
Built a full WordPress site. Clean, bold, and built around conversion
Designed a UI that balances industry credibility with a personality that doesn't put you to sleep
Structured the site architecture around the customer journey: understand → trust → sign up
Built dedicated pages for terminals (VL & PAX series), pricing, and Lightspeed POS integration
Integrated an interactive fee calculator so shop owners can see exactly what they'll pay upfront
Showcased real proof points. $150M+ processed, 350+ customers, 100% satisfaction rate
Built a clear 4-step onboarding flow: Apply → Approve → Terminal → Process
Smoke Payments now has a website that's as reliable as the service it sells. ✦
Shop owners land on the page, immediately understand what's in it for them, and have every reason to hit "Get Started." The site turned a strong product into a strong first impression and gave Smoke Payments the digital presence to back up their numbers.
