HNG-OVR
Client:
WellGen
Role:
E-commerce
Service:
Website Build
Year:
2026
Overview
You had a great night. The morning after? Not so much. HNG-OVR is here for that. 🍬
HNG-OVR is a wellness e-commerce brand selling hangover recovery gummies, a product that's equal parts fun and functional. The brief was to build a brand-new online store that matched the product's personality: bold, playful, and a little cheeky, while staying polished enough to earn trust and convert first-time visitors into loyal customers.
Think: the life of the party meets a seriously well-built website.
HNG-OVR was a new brand with a great product but zero online presence to show for it. They needed a full e-commerce store built from scratch that could do everything at once: introduce the brand with personality, explain the product clearly, handle transactions smoothly, and make customers actually want to come back for more. No half-measures. Just a site as ready to perform as the gummies themselves.
Built a full e-commerce store from the ground up — product pages, cart, checkout, the works
Designed a bold, fun UI that captures the brand's personality without sacrificing professionalism
Crafted a visual identity and layout that makes the product the star from the first scroll
Structured the UX so customers can discover, learn, and purchase with zero friction
Integrated a clean, conversion-optimised product page with ingredient highlights and CTAs
Built for mobile-first because let's be honest, nobody's ordering hangover gummies on a desktop
Studio Haven’s traffic doubled, and they began receiving collaboration inquiries from major fashion brands and creative agencies.
